Selling a product in your spa should not be difficult.  I’m sure you tell your therapists that often.  But are you still wondering why your team is not selling enough - or why they’re not selling at all? Let’s take a look at the 5 most common mistakes therapists and receptionists make when attempting to make a sale: 

Contrary to popular belief, the reason clients buy products or treatments from your Spa Team is not due to some fancy sales techniques; although sometimes they can help.  Consumers have become much more aware of sales techniques that can seem, and sometimes are, manipulative. In my experience, clients will buy from your therapists or reception team for one of 9 simple, ‘old-fashioned reasons; 

When a customer walks into your Spa, they want to feel confident that they are going to have the best possible experience and that they will be looked after by therapists and staff who are experts in their field.

Although the law may set down parameters within which employers and employees must manoeuver, an employer should be open minded towards bending the rules slightly in the employees' favour ..

Every spa needs an active promotional calendar to effectively up-sell & introduce clients to new treatments & services ... BUT!

In terms of Employment Law, we always endorse 'preventative maintenance' so that your business never finds itself in a situation where HR fails. However, regretably, sometimes this is unavoidable.

Strip it back to it's naked form and social media is simply about conversations between human beings.

I have this worry that the word “spa” could be a bit of a problem for our industry. To explain what i mean let me take you to the web site dictionary.com which shows two definitions of the word ...

Direct marketing: Deciding how you are going to sell.   In my last commentary on undertaking direct marketing I wrote about the need to build two mailing lists. Once that is done the next area to consider is the focus of your selling. There are in fact two decisions within this...

For me, the key starting point has always been the building of two mailing lists – one of your customers and one of potential customers. In each case adding in not just the postal address but also the email address for each person on the list.

What exactly does the law say about an employee who accesses his/her Facebook page on a computer at work during the hours of employment?  Is it automatically an offence about which that member of staff can be given a warning? Could repeated ignoring of the warning lead ultimately to dismissal?

One of the biggest problems with employees who take time off with illness is knowing if they are really ill, or just throwing a “sickie”.   And of all the illnesses, stress is one of the hardest to verify from an employer’s point of view.